The latest design:
Owen liked the lower case version of the logo but he wanted all the letters to be lower case to make it look equal height. (balanced composition) He thinks it looks modern. He likes how I’ve kept the parts of the logo that he did like and not overcomplicating the logo by having too many symbols. (e.g. the starting “S” letter is not a symbol)
He looked at the upper case but he didn't like it as much.
He looked at the S.M. Initials design but he didn't like it because the s becomes a bit difficult to distinguish. When it is at the end of the logo it becomes more obvious what it is.
