Friday, 24 January 2014

Negotiated Client Project: Owen Baxter, Sonic Sounds



https://myspace.com/sonicmachines / / http://sonicmachines.blogspot.co.uk/

My new project is working with Owen Baxter aka "Sonic Sounds", an experimental musician. I think this will be good because it is something a bit different and I have room for visual experimentation. I've met Owen to find more about his work, I think I have a good understanding of Owen's style and work processes. In summary these are:

Define your project


Portfolio
  • 5 page website showing his best work
  • Responsive
  • Integrate his social media (badges); social platform
Personal online blog
  • A separate blog to upload his latest work, projects etc

Purpose of the Project


Self Promotion 
  • His website is self-promotion; to put himself out there. Seeking potential collaboration or job offers from other musicians.

Target Audience
  • People who are interested in  “Experimental” music. (underground genre)

Branding and Identity
  • Rebrand his logo, he doesn’t have an official one but usually uses the company name in lower case, black
  • Sonic machines is about a collection of different objects. Each object needs a icon. He wants a set of icons that reflect a “package” (different icons but with unifying style, like adobe software icons)
Most important thing to say
  • “It’s about taking something simple and seeing what you can do with it”
  • “create music in an explosive way ” 
  • “Limited Palette.”